Alton Williams Jr. is a native Memphian who is passionate about assisting people in becoming the strongest version of themselves both physically and mentally.
The joy that comes from helping others reach their goals drives him to continuously be a student of resistance training. Even with years of experience, Alton continues to make it a priority to learn about the body and put the information obtained into action in a way that best suits each individual person.


  • Certified Strength and Conditioning Specialist (National Strength and Conditioning Association)
  • Certified Personal Trainer (National Academy of Sports Medicine)
  • Pain-Free Performance Specialist 
  • Behavior Change Specialist (National Academy of Sports Medicine)
  • Master’s Degree (University of Memphis)
  • Founder of T.R.A.P. Fitness
  • Author of The T.R.AP. Guidebook

Joy Williams is an elementary educator and NASM-certified personal trainer from
Memphis, Tennessee. Her passion for teaching and exercise inspired her to transfer her
skill set to the fitness realm. The mental and physical benefits she gained from her
health journey inspired her to assist others in their journeys.
Joy thrives as a coach by implementing a balanced approach to nutrition and exercise.
Her well-rounded methods encourage compliance and sustainability, essential to lasting
results. Joy is dedicated to helping clients improve their daily habits and achieve their
desired healthier lifestyle.


  • Certified Personal Trainer (National Academy of Sports Medicine)
  • Lead Trainer of Beginner Friendly Classes
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